Location and Office Hours

Ellsworth Office

Pierce County Office Building
Main Level, Room 171

412 W. Kinne St.
PO Box 238
Ellsworth, WI 54011

Monday - Friday
8:00am - 4:30pm
(Closed Holidays)

Phone: 715.273.6755
Fax: 715.273.6854


River Falls Office
1234 S Wasson Lane, Suite A
River Falls, WI 54022

Monday - Friday
8:30am - 4:30pm
(Evening hours available,
call the clinic for details.)
(Closed Holidays)

Phone: 715.425.8003
Fax: 715.425.8221

Staff Contacts

Director/Health Officer
AZ Snyder - EXT 6782

Birth to Three
Lisa Olson - EXT 6759

Environmental Health
Michele Williams - EXT 6557

Reproductive Health-
River Falls
Kelsi Winter
Michelle Klechefski

Brittany Mora - EXT 6568



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Pierce Co. Public Health



Click here for video on what WIC can do for you!

WIC, Nutrition & Physical Activity

Farmers' Market Directory

Food Resource Directory

Places to Play in Pierce County Directory

What is WIC?
The Women, Infants and Children (WIC) Program provides food and nutrition information to help keep pregnant and breastfeeding women, infants and children under five years of age healthy and strong.
Who is eligible?
You may be able to receive WIC benefits if you:
* Are pregnant, breastfeeding or a new mother; or have a child up to age 5; and
* Are a resident of Wisconsin; and
* Are income eligible.
Benefits Received by WIC Participants

You will receive nutrition information, learn about other services, and receive an eWIC debit card to use to buy foods such a milk, fruits and vegetables, and cereal.
These foods help keep pregnant and breastfeeding women, infants, and children healthy and strong. Farmers’ Markets vouchers are also available during the summer months to buy fresh fruits, vegetables and herbs at local farmers’ markets.

Pierce/Pepin WIC Clinic Sites



Clinic Dates

Durand 740 7th Ave W, Durand, WI 54736

1st Tuesday and 3rd Thursday of each month


412 W Kinne Street
Pierce County Office Building – Middle level

1st Friday, 2nd Wednesday, 3rd Saturday and 4th Thursday of each month

River Falls

1234 S Wasson Lane
Suite A

2nd and 4th Tuesday of each month


206 Locust Street
United Church of Christ

3rd Tuesday of
February, May, August, November

Spring Valley

S520 Church Avenue
St. John's Church

3rd Tuesday of
January, April, July, October


How to Apply

Call Pierce County WIC program: 715-273-6758
Email: mary.halls@co.pierce.wi.us or brittany.mora@co.pierce.wi.us

Apply Online: WIC Online Application

The information needed to apply is listed below:

Participation in the WIC program is voluntary. Completion of this form will help determine WIC eligibility.

Answer the following questions to the best of your knowledge. All information will be kept confidential, consistent with federal regulations and Wisconsin statutes.

WIC Applicant Information


Date of birth:


Current address:



ZIP Code:

Number of people in your family (counting you):

Household income: $ ____________ (before taxes) per :  □ week    □ 2 weeks    □ month    □ year (check one)

Are you pregnant?       □ yes       □ no  

Due Date: ____/_____/_____

Have you had a baby in the last 6 months? □ yes    □ no 

Mother’s birth date: ____/____/____

Are you breastfeeding a baby who is under one year of age?     □ yes    □ no

Name, sex and birth date for each of your children under age 5.



Birth Date


□ male    
□ female



□ male    
□ female



□ male     □ female



□ male     □ female



□ male    
□ female



□ male    
□ female


Nutrition Education and Breastfeeding

Nutrition Education


Nutrition Information can be found at the following sites:

To complete your WIC nutrition education, go to www.wichealth.org. WIC clients should login with their WIC ID number (found on your WIC reminder card).


  • Breastfeeding is the best first food for babies.
  • Human milk is nutritionally complete.
  • Human milk supports optimal infant growth and development.
  • Breastfeeding enhances bonding between mother and child.
  • Human milk protects infants from many illnesses by boosting the immune system.
  • Breastfed infants are less likely to develop diabetes, cancer and cardiovascular disease later in life.
  • Breastfed infants experience fewer allergies.
  • Breastfeeding mothers may lose weight faster after delivery.
  • Breastfeeding may protect women from osteoporosis, heart disease, diabetes, and breast and ovarian cancers. 

If you have questions or are experiencing breastfeeding difficulties contact your health care provider or call Pierce County Public Health at (715)273-6755.
Pierce County Public Health Department has breast pumps for rent (at a cost).
For more information call: (715)273-6755.
La Leche League of Wisconsin:  call 1-800-LALECHE or visit their website at http://www.lllofwi.org/

Lactation Resources for Pierce and St Croix Counties

Breastfeeding Peer Counselors

Your breastfeeding peer counselor is there to answer your questions or help you through those tough times.
WIC breastfeeding peer counselors:

Jenny Hince 715-781-5466
Maria Pazderkik 715-307-8704

Fit Families

Fit Families is a Successful Behavior Change Program for:

  • Families with 2-4 Year Old Children 
  • Fit Family Center & Stafff 
  • The Community  

Key Messages

  • Make Every Bite Count...More Fruits & Veggies
  • Make Every Sip Count…More Healthy Beverages
  • Move More…Watch Less
  • Eat Healthy, Be Active…Your Kids are Watching 

For more information on the Fit Families program, please contact our Registered Dietitian at 715-273-675

Walk Around Pierce County

Walk Around Pierce County is a “virtual trip” around Pierce County powered by your activity. Walk, jog, swim, exercise at your club or do whatever you enjoy doing, just be active! Track your progress on the map of Pierce County by clicking on the different sites as you reach them. 
There is no cost for this activity. 30 minutes of activity a day, 5 days a week gets you around the county in three months. (Kids should be active 60 minutes a day, 5 days a week so they should make the trip twice in 3 months.) 
Start with #1 on the site list, Pierce County Courthouse.  Log your activity on the log form until you have accumulated 30 minutes of activity time. (Remember, activity is whatever you like to do to be active: walk, run, swim, garden, etc.)  When you have 30 minutes of cumulative activity time, you have reached the Pierce County Fairgrounds.  You can click on #2 on the map to see a picture of and read about the fairgrounds.  Continue to log your activity and “walk” around the county until you have returned to the Courthouse.  If you did it in 3 months or less, great!  Keep going and increase your activity as you go.
Let us know what you think of this program.  Contact Brittany Mora at Pierce County Public Health, 273-6755 or brittany.mora@co.pierce.wi.us 

Designed by the Healthy Eating and Active Living Coalition of Pierce County
Special thanks to Pierce County Partners in Tourism for providing information and photos of many of the sites.
Walk Around Pierce County Site List
Walk Around Pierce County Log Form
Walk Around Pierce County Map

Hunger Prevention Council

The Hunger Prevention Council of Pierce County, Inc. is a non-profit organization dedicated to reduce hunger and inadequate nutrition in Pierce County through service, education, communication and coordination. A listing of food pantries and other resources can be found at this site: http://hungerpreventioncouncil.com

FoodShare benefits help people with limited money buy the food they need for good health. Apply for FoodShare by going to this site; https://access.wisconsin.gov or calling Pierce County Economic Support at (715)273-6788.


In accordance with Federal civil rights law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, the USDA, its Agencies, offices, and employees, and institutions participating in or administering USDA programs are prohibited from discriminating based on race,
color, national origin, sex, disability, age, or reprisal or retaliation for prior civil rights activity in any program or activity conducted or funded by USDA. 

Persons with disabilities who require alternative means of communication for program information (e.g. Braille, large print, audiotape, American Sign Language, etc.), should contact the Agency (State or local) where they applied for benefits.  Individuals who are deaf, hard of hearing or have speech disabilities may contact USDA through the Federal Relay Service at (800) 877-8339.  Additionally, program information may be made available in languages other than English.

To file a program complaint of discrimination, complete the USDA Program Discrimination Complaint Form, (AD-3027) found online at: http://www.ascr.usda.gov/complaint_filing_cust.html, and at any USDA office, or write a letter addressed to USDA and provide in the letter all of the information requested in the form. To request a copy of the complaint form, call (866) 632-9992. Submit your completed form or letter to USDA by:

(1)        mail: U.S. Department of Agriculture
Office of the Assistant Secretary for Civil Rights
1400 Independence Avenue, SW
Washington, D.C. 20250-9410;

(2)        fax: (202) 690-7442; or

(3)        email: program.intake@usda.gov.

This institution is an equal opportunity provider.